Future technologies and trends in e-commerce web development

We have entered the digital age, where all we need is just a click/tap and it is delivered to our doorstep at our convenience. Online trade is a daily part of our lives now. We order clothes, food and electronics online, we use credit cards, debit cards, net banking and other means every day and pay while interacting daily routine. So, e-commerce is fully integrated into our lives, and it is very difficult to imagine our life without it. According to a recent study, people go online almost 80% of the day through their phones, tablets and laptops.

If an e-commerce web application is developed with the best technologies, it will definitely help you grow your business in the modern world.

If you are an e-commerce owner – In order for your website to impress your former clients and potential customers, you need to ensure that it uses new trends in e-commerce development and user-friendly technologies.

Here are the future technologies and trends in e-commerce development…

Augmented reality: The future of e-commerce stores

Augmented reality is an interactive form of technology used in mobile devices and tablets. It uses computer-generated sound, text, and visual effects to create a better user experience while in the app or on the website.

Some retailers have begun to overtake the emerging real trend and have released new features and apps to provide the best experience. Buying items becomes easier with the Augmented reality device. It helps to visualize our purchase and enhance our experience while we shop. Sephora Virtual Artist is a highly successful e-commerce application that integrates with advanced reality technology. Users can try different makeup styles, take photos of clothes and learn how to use makeup in this app with tutorials.

Once you find the right decor for them, they can confidently shop for the items they want. It satisfies businesses and customers, the former increases the exchange rate and the latter saves time and money when shopping online.

Since 2017, IKEA has made great strides towards online shopping and has been investing in the best online experience. They have released an AR application that allows users to see what an object or furniture looks like in their room/space, giving it a very realistic look.

Artificial intelligence: Intelligent e-commerce is now a reality

The usage of AI in the e-commerce business helps to assess purchasing manners based on the “what” and “when” of the product.

For example, if an online shopper buys a specific brand of wheat each week, the e-teller may send a personalized offer to the buyer for the product. On the other hand, machine learning recommendations can help in cross-selling by advising on a product that fits well with wheat recipes.

Digital local e-commerce companies are empowering artificial intelligence to predict trends, customize warehouses and logistics, and customize prices and promotions. Some AI-enabled digital assistants, such as Google Duplex Tools, are developing capabilities such as creating shopping lists and ordering purchases online for them.

Visual search – Revolutionizing e-commerce

Visual Search is a new business tool that is changing the way people interact with e-commerce and social media platforms. Instead of entering a text query, visual search engines allow users to locate and identify objects through images taken with their smartphone’s camera. The increase in visual searches in online stores increases the desire of consumers to discover new products and brands.

Alibaba Directory shows the value of visual research in e-commerce. It helps customers find the outfit they are looking for from a large list of products and enables AliExpress to better serve its global customers.

EBay integrates two image search tools into eBay’s native application, Find on eBay and Image Search. The first allows users to find objects similar to those photos to share all the images from other websites in the eBay application, including social networks. Meanwhile, it allows users to take photos of the products they want to buy and add them to the search bar of the eBay application. The app automatically scans 1.1 billion items on eBay and shows how similar the photos you uploaded are.

Voice search | The future of online shopping

Voice search is faster and more efficient than typing. The average person writes at about 30-35 wpm, but the voice search feature can process an average of 100 wpm.

It speeds up the automated work of voice search functions, helping you to get the products you want easily and instantly in a huge market.

Voice search became more popular when virtual assistants such as Amazon’s Alexa, Apple’s Siri or Google Assistant were integrated into smart devices. This means e-commerce retailers need to optimize their websites and change their strategies to keep their customers happy.

Instead of typing with your hands, voice search allows you to say what you want and get results faster. That means you can shop while washing dishes, driving or cooking. Voice search is considered to be more convenient and easier to use than any other search.

E-commerce platforms have already optimized their portals to prepare for the transition. By optimizing voice search, online marketers can take advantage of changes in search engines.

The Gartner study suggests that by 2020 30% of online searchers will not even use screens for their queries. It is a vision that will transform the industry and create a market in complete transformation.

Blockchain | game changer

Blockchain has been doing well in the financial industry for some time. According to the latest report by Statista, the global blockchain market is projected to grow by more than 400% by 2021.

Because blockchain is so close to the realities of the economy, many people are now talking about the finance and other blockchain use cases, especially in the most lucrative area: trade.

Some important benefits are listed here…

Greater operational efficiency:

With its decentralized design, blockchain operations can be streamlined and navigated. Technology allows them to integrate with different operating systems and streamline the entire workflow.

As blockchain offers a wide variety of unchanged record data, the visualization in supply chains is greatly improved.

Blockchain facilitates a decentralized database that gives stores full ownership of their digital assets, including digital store fronts, product photos videos and reviews.

Payment trust and transparency:

Although there is a wide range of e-commerce payment solutions, these are not comprehensive. Another important advantage of blockchain e-commerce is that it provides transparency in transactions and increases buyer confidence. Every transaction is recorded in a shared ledger, and no one can edit it.

Cost effective:

The best-case scenario for this technology is Bitcoin. E-commerce sellers may rely on Bitcoin and other cryptocurrencies for expensive digital payment solutions. Since there is no payment process in a crypto transaction, sellers can accept the currency without a processing fee.

Alternative and secure payments

Currencies such as Bitcoin that do not require the customer to disclose sensitive data such as credit card numbers are like cash. Instead, the customer authorizes the transfer of his personal “wallet” to the recipient. A unique identifier that randomly generates unique data associated with each user’s wallet.

Blockchains work well for payment processing because they balance speed, privacy and integrity. Customers and merchants can complete secure transactions quickly without making mistakes.

Reliable data security:

Blockchain technology provides a decentralized ecosystem that is virtually impossible to hack from a single point entry. Adopting blockchain-based systems can prevent providers from gaining access to hackers and accessing sensitive customer information and databases. At the same time, it ensures that the company is subject to data security regulations.

How to take advantage of these technologies in your e-commerce project?

Having experience developing e-commerce applications for many customers around the globe, Sreeb Technologies is one of the most prominent and fantastic web development companies driving value for consumers & retailers with cost-effective, smart customer engagement systems.

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